4 Tips for Writing Presentation Titles that Attract Eyeballs
Recently I was on Training Magazine’s home page and ran across their “Our Readers Like” section. They list the most popular and most emailed articles.
I noticed some trends in the titles of that list – many of our most successful webinars have used similar kinds of verbiage. As you probably know, we produce a lot of webinars at Sonic Foundry and are always working to come up with better and more descriptive session titles.
I thought I’d share my takeaways here with you and maybe you can put them to work for your upcoming Mediasite presentation or event webcast?
- Numbers. Six ways. 15 skills. 12 mistakes. The 13 Most. The Top 10. (and yes this was the inspiration for the title of this blog post)
- Introductions. [Insert your subject] 101 (like Webcasting 101). Back to basics. Mastering [subject]. Back to school on [subject].
- FUD + mandates. You must. You need. When [subject] isn’t enough. The [subject] You Don’t Know But Should.
- Common turns of phrase. Gift that keeps on giving. Bupkus budget. Tis the season. Recipe for [subject]. (we just used this recipe one too)
Oh, and if you are like me, you always scratch your head when it comes to Presentation Title Capitalization. I’ve found a couple sites particularly helpful (here and here).
Happy writing! And please, do tell if you’ve got title-writing tips of your own?
