Webcasting Yields More Leads: Proving the Value of Taking Your Conference Online

Want to double, even triple the number of attendee leads from your next conference? Webcasting your speakers and putting their presentations online can achieve just that, and RTC Group has the stats to prove it.

On Tuesday, March 2 at 1pm CST (convert to your time zone here) Sandra Sillion, Event Logistics Manager at RTC Group, will present “Webcasting Yields More Leads: Proving the Value of Taking Your Conference Online.” It’s a great case study about how to get quick results – and build more buy-in – for webcasting your conference to an online, on-demand audience. And it’s free! Just register here before we go live.

This past fall, in response to the ongoing budget and travel constraints of their attendees, RTC Group introduced on-demand webcasting for their ARM techcon3 conference. Their decision resulted in doubling the demand generated for their conference partners and exhibitors in just one month after the event. Plus, the Virtual Classroom they created is now a 24/7 marketing machine for the conference, bringing the presenters and their presentations to new audiences in both the United States and, for the first time, internationally.

Find out how you can steal this model and reap the results as Sandra walks you through a case study of this successful lead generation program:

• How their company, based on a foundation of print media and face-to-face meetings, overcame its concerns about embracing hybrid events, including fears about the impact of webcasting on conference attendance
• What decisions they had to make beyond the technology: what sessions to webcast, what to make publicly available, when to share the Virtual Classroom content with attendees
• Where they got the funding to webcast, and why they chose Sonic Foundry Event Services, given a less aggressive marketing budget in this downturn economy
• And why they have already decided to include webcasts for ARM techcon3 2010

Here’s that registration link again.