What Every Association Should Know About Online Education - Before You Do Your First Webcast
Philip G. Forte, President of Blue Sky Broadcast, will present “What Every Association Should Know About Online Education - Before You Do Your First Webcast” tomorrow, January 26, at 1:00 p.m. As always, this webinar is free. Simply register before the event.
Feel like you should be doing more online education but not sure how to fit it into your existing day to day?
You aren’t alone.
Budget and time constraints have made it harder for members to travel for continuing education and professional development, while digital venues have grown exponentially. From listservs to forums to social media - people have never had more opportunities to learn from each other online.
Yet, many associations continue to wrestle with how to create their own online education initiative: How do we integrate it into our plan? How do we price it if we do? How do we deliver CEUs online?
In this webinar, Phil will share his roadmap, including case studies, for how to introduce online learning - like live webcasts and on-demand webinars - into your membership offering.
He’s worked with over 200 nonprofit associations whose primary mission is member education, helping them navigate:
- How to deliver more membership value with webcasting, from taking live meetings to a broader audience to populating your education portal with live and on-demand webcasts
- Where online education fits in your mission on the spectrum of public information to revenue generation
- What are the most common business models, and what types of presentations make for the best online learning content
- When to move from just offering on-demand presentations to streaming live
- Why some online education initiatives become lasting endeavors and others fail
Here’s that registration link again.
Tip #1 should be: Never assume that your audience is in the same timezone as you are and don’t assume that they know what “1:00 -1:30 p.m. Central” is in their timezone.
Because in Europe we’ve got “Central European Time” (GMT +1) while this probably means “Central Standard Time” (GMT - 6)
Great point Pierre, my apologies - that’s something we’ve tried to take to heart but definitely missed here. Whenever possible we spell out the month and date vs. using the more common U.S. number abbreviations (January 26 vs. 1/26). And we’ve recently added “add to calendar” as a feature in our email invitations so the time will automatically adjust for you. But that doesn’t help you if you are reading a post and trying to schedule. We’ll put this into play next time around. Sincere thanks for the suggestion.